THE OFFER AUDIT CHECKLIST

Why Your Offer Isn't Selling

(And How to Fix It)

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Are your offers collecting digital dust instead of generating consistent sales?

You're not alone. Most entrepreneurs create offers based on what they think will sell, rather than what the market actually demands.

This comprehensive audit will help you identify exactly why your current offer isn't performing, giving you clarity on what needs to change to create consistent, predictable revenue without constant launching or sales pressure.

Score yourself honestly in each section, then check your overall results at the end to determine if your offer needs a minor adjustment or a complete overhaul.

There are 2 parts to this quiz.

PART 1: Offer assessment structure (questions 1 to 5)

PART 2 : Positioning assessment (questions 6 to 10)

Rate each element from 1-5:

1 = Not addressed at all

5 = Perfectly optimised

1. TRANSFORMATION CLARITY : Does your offer promise a clear, specific transformation rather than vague benefits?

2. BUYER AWARENESS MATCH : Is your offer aligned with your audience's level of problem awareness? 27ldm

3. PRICING STRUCTURE : Does your pricing create urgency and reflect the true value of the transformation? 26n1d

4. DELIVERY FORMAT : Is your delivery method (1:1, group, course, membership) aligned with what your ideal client wants?

5. SUCCESS JOURNEY : Have you mapped out a clear, step-by-step path to the promised transformation?

6. MARKET DEMAND : Have you validated actual market demand (not just interest) for your solution?

7. COMPETITIVE DIFFERENTIATION : Does your offer have a unique approach that sets it apart from competitors?

8. URGENCY TRIGGERS : Does your offer create genuine urgency beyond artificial scarcity tactics?

9. OBJECTION ANTICIPATION : Have you identified and addressed all major objections in your offer?

10. PROOF ARCHITECTURE : Do you have a comprehensive proof structure showing your offer works?