Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.

Internet Marketing Fundamentals will provide participants with a great set of skills to market your business online. Content is the king of Internet marketing, and your participants will need to know how to utilise your great content. If you want your business to grow then participants need to understand Internet Marketing Fundamentals.

Course Objectives:

• Know how to conduct market research

• Develop a workable internet marketing campaign

• Recognise your target market

• Understand your brand

• Grasp SEO and website characteristics

• Find and capture leads